LENNY’S [ BRANDING ]
Brand Idenity. Design of Logo with variations, Art Direction & Graphic applications.
LENNY’S
LENNY’S is a circular fashion brand based in Barcelona, born from the desire to give new life to rescued fabrics, transforming them into unique garments made slowly and in small batches. A locally rooted project where every piece tells a different story, inspired by ever-changing materials.
A visual identity was created to reflect the brand’s values through a graphic language that feels honest, warm and contemporary.
The project includes logo design and variations, an organic color palette, versatile typography, visual applications, and a flexible art direction that embraces the artisanal process and evolving nature of each collection.
The result is an identity that celebrates what’s real, handmade and beautiful.
A brand that doesn’t follow seasons, but evolves with what it finds.
Made with Ilustrator and Photoshop.
A visual identity was created to reflect the brand’s values through a graphic language that feels honest, warm and contemporary.
The project includes logo design and variations, an organic color palette, versatile typography, visual applications, and a flexible art direction that embraces the artisanal process and evolving nature of each collection.
The result is an identity that celebrates what’s real, handmade and beautiful.
A brand that doesn’t follow seasons, but evolves with what it finds.
Made with Ilustrator and Photoshop.