BARCOLAND [ BRANDING ]
Brand Idenity. Design of Logo with variations, Art Direction & Graphic applications.
BARCOLAND
Barcoland is an independent estate agency in Ibiza that was founded with a clear idea in mind: to support people through proximity, clarity and an honest relationship with the island. - Sa teua inmobiliaria, sa teua casa.
The project is based on a strategic reflection on how to communicate the real estate sector from a more accessible, human and contemporary perspective, moving away from the rigid and traditional codes of the sector. The aim was to build a visual identity that conveyed trust without formality, professionalism without distance and a friendly tone that connected with people's everyday lives.
From the branding and logo design, with its variations and complementary elements, to the art direction and development of a flexible graphic system, the identity has been designed to coexist naturally between the digital and the physical.
Made with Ilustrator and Photoshop.
The project is based on a strategic reflection on how to communicate the real estate sector from a more accessible, human and contemporary perspective, moving away from the rigid and traditional codes of the sector. The aim was to build a visual identity that conveyed trust without formality, professionalism without distance and a friendly tone that connected with people's everyday lives.
From the branding and logo design, with its variations and complementary elements, to the art direction and development of a flexible graphic system, the identity has been designed to coexist naturally between the digital and the physical.
Made with Ilustrator and Photoshop.